Social Media Optimization (SMO) is a powerful strategy for building brand recognition and increasing visibility on social networks.

By creating compelling content and developing genuine relationships, Social Media Optimization (SMO) is a powerful strategy for building brand recognition and increasing your brand’s visibility on social networks.

SMO Books are pocket-sized guide books to help you plan, post, and measure your social media success. They help you get organized and stay focused on your social communication goals with an outline of activities and resources, while measuring results.


Meet the SMO Books Team:


Noland Hoshino, Co-Founder and Social Good Marketing Strategist at the award-winning Bcause Media. He creates and develops innovative social media marketing strategies and campaigns for small businesses and nonprofits to help increase their online brand recognition and social media optimization by amplifying the good they do. Noland is a content curator of social good technology, do-good enforcer, volunteer evangelist and givologist. Noland is a military veteran with 20 years of service in the United States Air Force.

Where to find Noland: Twitter | Website



Brandie Kajino is the Chief Solutionist of her firm SOHO Solutionist.She is a small & home office technology specialist and partner to the technically frustrated. Her specialty is empowering busy professional women with information, technology, tools and smart solutions.  In her spare time, Brandie can be found baking, spending time with her husband and son, and having coffee with friends. It’s also highly likely chocolate will be involved

Where to find Brandie: Twitter | Website



Mary Rarick is a networked connector and digital communications strategist for Bcause Media. She uses her enthusiasm for excellent customer service and background in publishing and education to train clients in fostering their own active and engaged online communities. A self-acknowledged social media addict, she is one of the co-authors of the SMO Books, pocket-sized guidebooks to help companies plan, post and measure their social media successes.

Where to find Mary: Twitter | Blog


Ash Shepherd is a nonprofit technology Project  Strategist, online communication strategist, social media development and coach. Outside of the office, Ash’s commitment to nonprofit technology remains apparent. He is on the editorial board for NTEN’s online publication, Change. Outside of the nonprofit tech world, Ash is involved with the Wilderness Action Group of South Africa and spends his free time enjoying the outdoors, biking, and playing indoor soccer.

Where to find Ash: Twitter | Website



Zan McColloch-Lussier, Founder of Mixtape Communications, helps nonprofits and foundations adapt to what’s possible and amplify their missions by combining effective communication practices with emerging trends and technology.  After 15+ years in the philanthropic sector, including nine years as the Director of Communications for Pride Foundation, Zan is well respected as a leader in the nonprofit technology community. As proven by his widely popular blog posts “Free Tool Friday” where he shares some of his favorite tech tools.

Where to find Zan: Twitter | Website